Marketing Plans

Consumers, customers, competition, current business status…these are just a few of the topics covered by the Marketing Plans evaluation tool. Knowing your product and understanding how it fits into the overall wine grape market is key to ensuring the sustainability of your business.

Components of a marketing plan include:
  • Marketing situation analysis
  • Understanding your customer
  • Product objectives
  • Work plans
  • Budgeting
  • Monitoring & measurement
Download Action Plan

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